sales and marketing

May is Sales and Design Month, sponsored by Aurora Solar

Aurora Solar Empower

Take your solar business to new heights with Aurora Solar’s Empower 2025 summit

Residential Solar Palmetto
Palmetto wants to help launch your solar installation business (apply...

Palmetto is launching a 12-month incubator-style program to help aspiring clean energy entrepreneurs get their own solar installation busine...

August 11, 2021
News solar industry deal
Aurora Solar acquires Folsom Labs, developer of HelioScope

Solar sales and design software company Aurora Solar acquired the other leading company in this space, Folsom Labs, developer of HelioS...

August 9, 2021
Products Palmetto
Palmetto debuts Instant Proposal solar design tool

Palmetto launched a new Instant Proposal tool, said to generate a PV proposal with design within 60 seconds of entering a homeowner’s ...

July 21, 2021
News
Handwritten notes boost solar customer response rates — and robots...

Customers are barraged by more messaging in more ways than ever before, from email and text messages to tweets and social media ads. While m...

June 28, 2021
Featured
Solar surveyors can be your best closers

The coverage of aerial imagery has increased in the last decade, which was a boon for solar contractors trying to quickly sell a project. Ho...

June 16, 2021
Featured
How Ipsun Solar improved its margins via payment processing

One key effect we’ve seen from the pandemic is a widespread “pause” across industries ranging from restaurants to brick-an...

June 15, 2021
Financing
Solar point of sale platform Loanpal rebrands as GoodLeap

Loanpal, a point-of-sale platform for sustainable home solutions, announced that the company has rebranded to GoodLeap. The shift to Go...

June 7, 2021
Featured
User Guide: Rooftop design, proposal tips from solar software providers

Solar design and sales platforms are more feature-rich than ever, but process missteps are still common and costly. Here are some handy remi...

May 3, 2021
Financing solar installer survey
Large, long-term solar customer survey shows value in old, cold...

SolarReviews and UC Berkeley’s BEACN consulting group analyzed findings from more than 400,000 U.S. homeowners who submitted a request...

April 20, 2021
Featured virtual remote sales
How a reliable lead source can reduce your solar company’s...

Solar professionals typically see cost per action, or CPA, marketing as a reliable way to control costs while generating leads. Since solar ...

March 29, 2021
News digital solar marketing
What solar companies need to know about marketing in 2021

Demand for solar energy is at an all-time high, but with millions ready and willing to spend their hard-earned dollar on your product, how d...

February 15, 2021
Residential Solar solar company merger and acquisitions
SinglePoint to acquire solar lead generator EnergyWyze

SinglePoint Inc. is looking to acquire EnergyWyze LLC, a firm focused on customer-centric lead generation in the solar energy industry. Unde...

January 12, 2021
News NexampLogo
Nexamp recognized for customer acquisition strategy during pandemic by Northeast...

Nexamp, a clean energy innovator and leader in de-carbonization, has been named by the Northeast Clean Energy Council (NECEC) as winner of t...

November 17, 2020
News sunbadger solar
Good stuff: Sun Badger Solar to donate $250 to Habitat...

Sun Badger Solar is Habitat for Humanity’s newest national partner, and to commemorate the inaugural partnership, the solar power...

November 16, 2020
Products
Contractor-focused software ServiceTitan now has more financing options, functionality

Software solution for residential and commercial contractors ServiceTitan is teaming with Service Finance Company, LLC, a nationally li...

November 2, 2020
News mosaic thumbnail
The Pitch: Mosaic explains contactless solar sales and 12-month zero...

Today on the Pitch we look at a new residential solar financing program from Mosaic, PowerSwitch Zero, that requires no payments for 12 mont...

August 31, 2020
Featured online reviews
How to manage your solar company’s online reputation according to...

For better or worse, the internet is now a major part of every business. Many customers search for reviews about potential contractors befor...

August 18, 2020
Featured solar contractor homeowner agree
Five things homeowners look for when searching for a solar...

When a homeowner is considering a solar PV installation, they often keep certain points in mind when searching for the right contractor. Tho...

August 5, 2020
News Sense Solar
Sense’s solar installer partner program is gaining traction during the...

Sense Home Energy Monitoring is gaining traction among solar contractors. More than 150 new solar installers have joined Sense’s ...

June 9, 2020
News GAF Energy
GAF Energy debuts virtual solar sales, design program for roofers

GAF Energy launched a robust program to help roofers virtually design and sell its roof-integrated solar solutions in North America. The new...

June 1, 2020