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sales and marketing

News virtual remote sales
Three key philosophies to simplify solar sales

When I tell people that I’m the general manager of solar and storage at Mosaic, and that I’ve worked in the solar industry for n...

May 2, 2022
News eagleview
EagleView debuts TrueDesign to create install-ready rooftop solar layouts

Many solar installers are forced to create two different designs as part of their standard workflow, creating operational inefficiencies tha...

April 26, 2022
News TrueDesign_EagleView-1
10 exhibit hall standouts from 2022 NABCEP CE conference

We traveled to Phoenix last week for the 2022 NABCEP Continuing Education Conference. As always, the sessions were in-depth and informative,...

April 4, 2022
News Enphase Energy logo
Enphase adds customer acquisition tool to digital platform with SolarLeadFactory

Enphase Energy is setting out to build a digital platform for solar installers to design, permit, install, monitor, and maintain its solar a...

March 18, 2022
News baby-boomers
Baby boomers are hesitant solar customers – here’s how to...

Baby boomers are the second-largest generation — and represent a vast, underserved customer base for the solar industry. On top of the...

March 7, 2022
News questions communication button
Modernize debuts contractor-homeowner messaging platform

Homeowners’ preference for communicating with contractors varies widely and has recently shifted towards text messages. In a recent Mo...

March 3, 2022
News Aurora Solar Logo
Aurora Solar nets another $200 million in funding

Solar sales and design software platform Aurora Solar closed a $200 million Series D funding round co-led by current investors Coatue and En...

February 28, 2022
News Aurora Solar Logo
Aurora Solar integrates Mosaic financing into Sell Suite

Solar design software provider Aurora Solar debuted a redesigned sales tool, the Sell suite, to ease the back-and-forth headaches between so...

February 21, 2022
News Funding
Solar software player Bodhi nets $4 million in new funding...

Funding Providing a great customer experience is often still an issue for solar installers. There are all of the costs of customer acquisiti...

January 31, 2022
News Palmetto
Palmetto expands solar sales opportunities to pros in complimentary industries

Palmetto introduced a new Palmetto Sales Plus Program to extend solar sales process efficiencies to companies in complementary industries &n...

January 17, 2022
Residential Solar homeowners select contractor
Drivers of home solar + storage adoption in 2021 via...

SolarReviews, the leading American consumer reviews website for solar panel installation, released some end-of-year insights on solar and ba...

December 20, 2021
Residential Solar The-Buzz
The Next Distributed Generation: Where solar market leaders are going,...

Distributed solar installation numbers remain steady across the country, but the solar installation business model itself is in flux. Net en...

November 29, 2021
Residential Solar Palmetto
Palmetto wants to help launch your solar installation business (apply...

Palmetto is launching a 12-month incubator-style program to help aspiring clean energy entrepreneurs get their own solar installation busine...

August 11, 2021
News solar industry deal
Aurora Solar acquires Folsom Labs, developer of HelioScope

Solar sales and design software company Aurora Solar acquired the other leading company in this space, Folsom Labs, developer of HelioS...

August 9, 2021
Products Palmetto
Palmetto debuts Instant Proposal solar design tool

Palmetto launched a new Instant Proposal tool, said to generate a PV proposal with design within 60 seconds of entering a homeowner’s ...

July 21, 2021
News
Handwritten notes boost solar customer response rates — and robots...

Customers are barraged by more messaging in more ways than ever before, from email and text messages to tweets and social media ads. While m...

June 28, 2021
Featured
Solar surveyors can be your best closers

The coverage of aerial imagery has increased in the last decade, which was a boon for solar contractors trying to quickly sell a project. Ho...

June 16, 2021
Featured
How Ipsun Solar improved its margins via payment processing

One key effect we’ve seen from the pandemic is a widespread “pause” across industries ranging from restaurants to brick-an...

June 15, 2021
Financing
Solar point of sale platform Loanpal rebrands as GoodLeap

Loanpal, a point-of-sale platform for sustainable home solutions, announced that the company has rebranded to GoodLeap. The shift to Go...

June 7, 2021
Featured
User Guide: Rooftop design, proposal tips from solar software providers

Solar design and sales platforms are more feature-rich than ever, but process missteps are still common and costly. Here are some handy remi...

May 3, 2021
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