Homeowners’ preference for communicating with contractors varies widely and has recently shifted towards text messages. In a recent Modernize survey of more than 1,700 homeowners, 46% said they prefer to communicate with their home services professional via text message. Another 46% of homeowners prefer email, and 8% want to speak on the phone.
Seeing this shift, Modernize Home Services debuted a new automated messaging platform to help contractors follow up and engage with homeowners. The platform, Connect, focuses not just on the crucial stage follow-up stage after homeowners express interest but also during closing phase events.
With Connect, homeowners are able to respond via their preferred medium in a way that’s simple and easy to use for the professional. Modernize says this method of contractor-homeowner communication has shown an increase in close-rates by an average of 15 percent on new sales leads.
Key to Connect is automating certain messages after the initial sales lead as well as facilitating ongoing communications:
● Follow up messages can be timed and tailored for introductory appointments, estimates, contract signings, deposits, and project scheduling
● Messages can be personalized and automated across texts, emails, and phone calls
● Homeowner satisfaction can be monitored and enhanced through project completion
● Positive ratings and reviews can be encouraged after projects are completed
“Quick and consistent homeowner communication is a critical component of every professional’s process,” says Jeff Barnes, vice president of Modernize Home Services. “With Connect, home services professionals will be able to leverage this unique offering to sell and secure more projects, and collect essential feedback during —and after— projects. This exciting resource supports our ongoing mission to help professionals grow their business and support homeowners with their projects.”
Connect features built-in integrations with many popular home improvement websites, as well as custom integrations for online ratings and review sites. The platform is already being utilized by more than 1,400 clients throughout the United States.
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