Post Tagged with: "sales and marketing"

Sense Solar tracks solar production and energy use flowing between the home and electrical grid in real time and historically so that homeowners can get more from their solar investment.

Sense’s solar installer partner program is gaining traction during the pandemic

June 9, 2020 at 11:02 am 0 comments

Sense Home Energy Monitoring is gaining traction among solar contractors. More than 150 new solar installers have joined Sense’s Pro partner program over the past year, such as Solgen Power, Pure Energy, Zenernet Solar and Pro Bid Solar, to name a few. One reason is the pandemic, which has caused manyRead More

GAF Energy debuts virtual solar sales, design program for roofers

GAF Energy debuts virtual solar sales, design program for roofers

June 1, 2020 at 12:50 pm 1 comment

GAF Energy launched a robust program to help roofers virtually design and sell its roof-integrated solar solutions in North America. The new virtual services will allow roofers to maintain sales and essential services while observing expert health guidelines for social distancing during the COVID 19 crisis. It is available forRead More

Heads up: UtilityAPI now free for three months via OpenSolar (also free)

Heads up: UtilityAPI now free for three months via OpenSolar (also free)

May 6, 2020 at 2:28 pm Comments are Disabled

With most of the country in economic lockdown, fewer people are spending their socially-distanced work-from-home moments thinking about going solar. The solar industry is struggling to the tune of 40 to 60 percent reductions in sales and installations. Solar installers need all of the help they can get to streamlineRead More

Direct Solar America’s decentralized, virtual sales connect solar installers with leads during the pandemic

Direct Solar America’s decentralized, virtual sales connect solar installers with leads during the pandemic

May 4, 2020 at 9:17 am 1 comment

  Direct Solar America, a subsidiary of SinglePoint, is a solar concierge of sorts that partners with solar installers throughout the country to grow the solar industry. They walk the homeowner from initial touch through the closed contract to have solar installed on the home, and then one of DirectRead More

Philadelphia Energy Authority brings back Solarize Philadelphia program

Philadelphia Energy Authority brings back Solarize Philadelphia program

April 28, 2020 at 9:00 am Comments are Disabled

On the 50th anniversary of Earth Day, the Philadelphia Energy Authority (PEA) reopened Solarize Philly, a program to help all Philadelphians go solar. Solarize Philly is the nation’s largest program of its kind, with 654 homeowners participating since 2017. Participants benefit from group-buying discounts and consumer protections. Installers are kicking off theRead More

Wild West no more: Why transparency is imperative for the growth of solar

Wild West no more: Why transparency is imperative for the growth of solar

April 28, 2020 at 8:00 am Comments are Disabled

Every burgeoning industry is akin to the Wild West. The solar energy industry is no different, with its own version of western tropes — cowboys, drifters, lawmen, barons, settlers and townsfolk. However, perhaps the most destructive trope in the West and in solar is the snake oil salesman. From conferencesRead More

COVID-19 update: Home solar sales still down, but process improvements show results

COVID-19 update: Home solar sales still down, but process improvements show results

April 27, 2020 at 12:22 pm Comments are Disabled

The results of Solar Wakeup‘s poll of solar installers this week shows a continuation of lower sales levels compared to prior year numbers, but there is definitely some positive momentum coming through, or at least some evidence of companies that have adjusted better to the new reality. Here’s an overviewRead More

Your weekly residential solar COVID-19 crisis update from SolarWakeup: Is it getting any better?

Your weekly residential solar COVID-19 crisis update from SolarWakeup: Is it getting any better?

April 13, 2020 at 2:14 pm Comments are Disabled

Solar Wakeup has circulated and compiled a survey of how companies in the residential solar industry are being impacted by the COVID-19 crisis each week, and how they’re responding. Results thus far have shown residential solar sales are down significantly, companies have quickly scaled-up virtual sales, and some permitting officesRead More

Virtual, no-touch sales and marketing plan for solar installation companies

Virtual, no-touch sales and marketing plan for solar installation companies

April 13, 2020 at 11:31 am Comments are Disabled

Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is higher than ever. Russ Minick, chief marketing officer of Generac, explains how solar companies can combine digital and streaming marketing with a virtual, touchless sales approach to sell solar +Read More

Stem launches online program to certify solar installers as storage experts

Stem launches online program to certify solar installers as storage experts

March 30, 2020 at 10:51 am Comments are Disabled

Stem, Inc., a leader in artificial intelligence (AI)-driven energy storage services, continues to push its Partner Program by launching Stem University, an online certification program that provides required educational classes and tools for solar companies to gain expertise in storage. Stem’s partner program now has more than 50 active solarRead More