SolarReviews and UC Berkeley’s BEACN consulting group analyzed findings from more than 400,000 U.S. homeowners who submitted a request for a quote from SolarReviews.com between 2016 and 2020 and released their findings in celebration of Earth Week 2021. The Solar Consumer Insights Report relays quantifiable insight into the key driversRead More

Solar professionals typically see cost per action, or CPA, marketing as a reliable way to control costs while generating leads. Since solar companies that use CPA marketing will only pay for leads when their target goals are completed, they often perceive it as more effective than partnering with a reliableRead More

Demand for solar energy is at an all-time high, but with millions ready and willing to spend their hard-earned dollar on your product, how do you reach those potential customers? By making smart marketing decisions. I know from personal experience of owning my own solar business that marketing can be aRead More

SinglePoint Inc. is looking to acquire EnergyWyze LLC, a firm focused on customer-centric lead generation in the solar energy industry. Under the terms of the letter of intent, SinglePoint will acquire EnergyWyze’s assets and business relationships, including an extensive database of validated leads, to form a premier solar lead generation engine.Read More

Nexamp, a clean energy innovator and leader in de-carbonization, has been named by the Northeast Clean Energy Council (NECEC) as winner of the Customer Acquisition Award in the Back to Work Challenge, an initiative launched to highlight innovative projects from clean energy organizations that successfully adapted their business practices amidRead More

Sun Badger Solar is Habitat for Humanity’s newest national partner, and to commemorate the inaugural partnership, the solar power developer launched a campaign that prioritizes the organizations’ joint focus on building sustainable and healthy communities. For every Sun Badger Solar system installed through Dec. 31, 2021, the company will donate $250 toRead More

Software solution for residential and commercial contractors ServiceTitan is teaming with Service Finance Company, LLC, a nationally licensed sales finance company for home improvement contractors, to help technicians in the field provide a convenient, secure way to apply for financing and move forward with jobs. “From solar installations to HVAC changeouts, fromRead More

Today on the Pitch we look at a new residential solar financing program from Mosaic, PowerSwitch Zero, that requires no payments for 12 months, plus a slick contact-less way to make the sale — Portal 2X. It’s all perfectly aligned for this difficult, Covid-era time in residential solar sales. HereRead More

For better or worse, the internet is now a major part of every business. Many customers search for reviews about potential contractors before committing to a company, making what they find online about your business extremely important. In fact, upward of 90% of people make decisions based on what theyRead More

When a homeowner is considering a solar PV installation, they often keep certain points in mind when searching for the right contractor. Though some homeowners focus solely on the bottom line, most are savvy enough to know that other factors come into play if they want to have the bestRead More