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    sales and marketing

    News Palmetto
    Palmetto bundles sales and operations tools for solar installers

    Federal interest rates are at the highest level in 22 years, which has increased solar financing costs and softened consumer demand for sola...

    September 18, 2023
    Featured Selling-solar-in-high-interest-p-52
    Selling solar in a high interest environment

    This piece comes courtesy of Adam Gilbert, head of sales for Greentech Finance Solutions (GFS), the financial services arm of Greentech Rene...

    September 6, 2023
    News NABCEP-new-logo
    Stardust Solar’s PV sales course is now NABCEP certified

    Congrats to Stardust Solar, a renewable energy installation franchisor based in British Columbia, for getting its new Photovoltaic Technical...

    September 5, 2023
    Featured Business-Builders-p-40
    Solar Business Builders | In-house sales vs. sales orgs and...

    Running a solar business in 2023 is both easier and tougher than ever. On the one hand: demand is high, the ITC is extended long term, and s...

    August 22, 2023
    News home solar financing
    Lease option for solar installers now available in Enerflo sales...

    Residential solar financing trends have shifted back to leases over loans — a market dynamic that typically benefits large national so...

    August 16, 2023
    + Storage California homes
    Why haven’t California homeowners installed a battery system yet?

    Most California residents are unprepared in the event of a wildfire disaster and the related power outages, according to a survey conducted ...

    July 31, 2023
    + Storage franklinwh-FHP
    Franklin Home Power added to Powur platform

    As the 43rd fastest-growing private company in America (Inc. 5000) and the fastest-growing national residential solar company, Powur PBC is ...

    July 19, 2023
    + Storage Power-Forward-screen-grab
    Post-NEM planning: How solar + storage can be a better...

    Battery storage systems are more than just home energy backup – they can also back up your solar installation business. David Dunlap, ...

    July 19, 2023
    Residential Solar solar-sales-funnel
    Keys to seamless solar sales, fewer cancellations

    Fifteen years ago, when I sold solar at the kitchen table, I had to convince people that solar power actually worked. That time is over. Peo...

    June 26, 2023
    News helioscope
    Webinar: How to qualify a project site in 20 mins...

    July 13 | 2 p.m. ET Register here Time is too valuable to spend on project sites that simply aren’t a good for solar. Join Aurora Sola...

    June 19, 2023
    Mounting Guide quickbolt stone coated roof mount
    Installing solar on stone-coated steel rooftops | The Pitch

    Stone-coated steel roof example. Expanding product lines is a hot topic among solar installers these days, and it’s usually in referen...

    June 19, 2023
    News beers cheersing
    Great solar marketing idea from All Energy Solar: Beer

    To welcome the sunny summer season, Minnesota solar installer All Energy Solar is bringing back a great solar marketing / education event se...

    June 7, 2023
    News YouTube_TitleCard_forQ2-play_button
    Installer perception problems and more resi solar market insight from...

    On the latest edition of Solar Builder Buzz, Editor-in-Chief Chris Crowell is joined by Sarah Kim, VP of marketing at Aurora Solar, to discu...

    June 7, 2023
    Residential Solar solar illinois
    Solar Switch connects homeowners with solar education, group-buy discounts

    Solar has the potential to save many homeowners around the country hundreds of dollars a year. But as this Buzz episode showed, customer edu...

    June 6, 2023
    News Aurora Solar Logo
    Aurora Solar expands into Germany

    Aurora Solar is expanding its solar sales and design platform into Germany. Aurora sees significant opportunity to support the growing numbe...

    May 31, 2023
    News Demand IQ
    Demand IQ develops canvassing app for solar sales reps

    Demand IQ announced the launch of Hero, a canvassing app designed to help solar sales reps sell more projects. Hero generates personalized s...

    April 18, 2023
    Financing strong solar financing
    Solar customers can pre-qualify for Sunlight Financial loans in Demand...

    Sunlight Financial is partnering with Demand IQ, a solar sales and marketing enablement software, to ease the pre-qualification process for ...

    April 11, 2023
    Batteries home-battery-sales
    Three home battery storage sales strategies

    The additional cost of battery storage for residential solar systems can be a deterrent for some homeowners. The key is to show them how sto...

    March 29, 2023
    News opensolar and eagleview
    OpenSolar integrates EagleView solar site assessments

    OpenSolar, the only entirely free solar design and sales platform, is adding EagleView’s aerial imaging and property data as an option...

    March 13, 2023
    News Palmetto
    TPG Rise Climate invests $150M in residential solar marketplace Palmetto

    Residential solar marketplace Palmetto finalized a $150 million investment from TPG Rise Climate. The announcement from Palmetto is part of ...

    March 6, 2023
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