Enphase adds customer acquisition tool to digital platform with SolarLeadFactory
Enphase Energy is setting out to build a digital platform for solar installers to design, permit, install, monitor, and maintain its solar and battery systems, and this week the company added a significant new tool for the customer acquisition piece, acquiring SolarLeadFactory LLC.
Founded in 2012, SolarLeadFactory, you guessed it, provides high quality solar customer leads by pairing proprietary software and data analytics along with decades of solar and marketing experience. SolarLeadFactory has joined Enphase with the objective of substantially increasing lead volumes and conversion rates to help drive down the customer acquisition costs for installers.
Enphase will continue to focus on integrating these tools into the digital platform so that its entire network of installers can realize maximum efficiencies in selling to homeowners.
“For the past two years, we have executed on our installer digital platform strategy with the acquisitions of Sofdesk for solar design software, DIN’s solar business for proposal and permitting services, 365 Pronto for O&M platform software, and now SolarLeadFactory for high-quality lead generation,” said Badri Kothandaraman, president and CEO of Enphase Energy. “We chose the SolarLeadFactory team based on their high-quality mindset and operational efficiency. We are pleased to welcome the team and SolarLeadFactory’s customers to Enphase.”
“I’m extremely excited about the ways that Enphase can help us reduce the installer’s customer acquisition costs, which are high in the U.S.,” said Clayton Cornell, CEO of SolarLeadFactory. “By leveraging Enphase resources, we’ll be able to rapidly accelerate improvements in our lead qualification and conversion efforts and deliver on our mission to help the industry increase install rates and more homeowners go solar.”
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