sales and marketing

May is Sales and Design Month, sponsored by Aurora Solar

Aurora Solar Empower

Take your solar business to new heights with Aurora Solar’s Empower 2025 summit

News OpenSolar
Heads up: UtilityAPI now free for three months via OpenSolar...

With most of the country in economic lockdown, fewer people are spending their socially-distanced work-from-home moments thinking about goin...

May 6, 2020
News virtual remote sales
Direct Solar America’s decentralized, virtual sales connect solar installers with...

  Direct Solar America, a subsidiary of SinglePoint, is a solar concierge of sorts that partners with solar installers throughout the c...

May 4, 2020
News solarize philly
Philadelphia Energy Authority brings back Solarize Philadelphia program

On the 50th anniversary of Earth Day, the Philadelphia Energy Authority (PEA) reopened Solarize Philly, a program to help all Philadelphians...

April 28, 2020
Featured snake oil sales
Wild West no more: Why transparency is imperative for the...

Every burgeoning industry is akin to the Wild West. The solar energy industry is no different, with its own version of western tropes &mdash...

April 28, 2020
Residential Solar sun peeks through clouds
COVID-19 update: Home solar sales still down, but process improvements...

The results of Solar Wakeup‘s poll of solar installers this week shows a continuation of lower sales levels compared to prior year num...

April 27, 2020
News home solar
Your weekly residential solar COVID-19 crisis update from SolarWakeup: Is...

Solar Wakeup has circulated and compiled a survey of how companies in the residential solar industry are being impacted by the COVID-19 cris...

April 13, 2020
Featured virtual power plants
Virtual, no-touch sales and marketing plan for solar installation companies

Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is high...

April 13, 2020
News Stem-AI-energy-storage-logo
Stem launches online program to certify solar installers as storage...

Stem, Inc., a leader in artificial intelligence (AI)-driven energy storage services, continues to push its Partner Program by launching Stem...

March 30, 2020
News affiliate marketing
COVID-19 response: Suntuity Solar launches Affiliate Marketer program for people...

Suntuity Solar, the residential solar division of the Suntuity Group of company with its U.S. headquarters in New Jersey, has been proactive...

March 30, 2020
News Stellar Solar
COVID-19 response: Stellar Solar gets super creative with this restaurant...

Stellar Solar, one of San Diego’s most experienced residential and commercial installers since 1998, has launched a super cool lead-ge...

March 26, 2020
Featured solar distancing
Solar Distancing, ep. 2: What should solar installers work on...

Solar businesses, like all businesses, are having a rough go of it because of the COVID-19 pandemic. In this forced down period, it might be...

March 24, 2020
News residential rooftop report (2)
Residential Rooftop Report: A focus on new home solar business...

  The Residential Rooftop Report for 2020 focuses on solar PV sales and installs for the new home market. There is a lot of opportunity...

March 9, 2020
News solar installer survey
Solar installer confidence continues to grow (along with soft costs)...

The fifth annual Solar Installer Survey from EnergySage, in partnership with the North American Board of Certified Energy Practitioners...

March 3, 2020
PV Modules in-home solar sales
Best practices for selling high-efficiency solar panels

Many residential solar installation companies do not have a high-efficiency solar panel strategy other than offering a premium, high-efficie...

January 21, 2020
News home solar puzzle
Four real estate trends for 2020 (and where solar fits...

As is the case with any industry, there are numerous changes that occur within real estate from year to year. From increasing housing prices...

January 8, 2020
+ Storage Extensible Plus
Extensible Energy launches demand charge reduction training and sales tool...

Extensible Energy has launched a new partner reseller and training program for installers that are expanding into energy storage and efficie...

October 30, 2019
Featured youtube solar marketing
Solar customers shop on YouTube more than you think —...

If you haven’t been paying attention to YouTube, it’s time to start thinking about it. The platform has over 1.9 billion monthly...

October 23, 2019
News Lead Generation icon.
Wave Solar boosts its lead generation capability by acquiring My...

Wave Solar, a lead generation platform built exclusively for solar installers, completed the acquisition of Solargraf’s consumer educa...

October 22, 2019
+ Storage
Extensible Energy’s DemandEx software looks to reduce demand charges via...

Extensible Energy is billing its new software as a service (SaaS) solution, DemandEx, as a “virtual battery” — an inexpens...

September 10, 2019
News sunpower design studio
SunPower to give homeowners the ability to design their own...

Historically, understanding a home’s solar potential required talking to a sales consultant or compromising with one-size-fits-all onl...

September 9, 2019