Consumer demand for solar is increasing. And as you seek these consumers, make sure your marketing campaigns play by the rules. When marketi...
Throughout my career in solar, I’ve spoken with thousands of solar homeowners. In fact, when I was first doing market research for my ...
EnergySage released its semi-annual Solar Marketplace Intel Report last week, which analyzes the transaction-level data points generated by ...
Summer is a busy time for solar installers. In fact, for companies operating in states that are heavily impacted by winter weather, the mont...
Trevor Hiltbrand and Matthew Smith, with backgrounds in e-commerce and tech startups, set out to disrupt the solar industry by cutting out c...
Quality solar leads can be tough to obtain, which is one reason customer acquisition costs for solar installers are consistently high. Colos...
Aurora Solar has added artificial intelligence (AI) solutions that bolster every aspect of the solar sales, marketing and design process for...
SolarReviews.com, a consumer information website for the residential solar industry, acquired Fixr.com and FIXR NETWORKS SLU, its Spanish su...
Low- to moderate-income homeowners who qualify can get help with the cost of installing solar panels through a new two-year pilot program fr...
On this episode of Power Forward, we get a crash course in solar installer financial health. What are “healthy” installers doing...
Multifamily buildings and rental communities can be tough candidates for solar in terms of a design and ROI that works for each stakeholder....
Solar PV design software company RatedPower surveyed more than 100 solar industry professionals concerning their future outlook for its Rene...
Solar installer business models are diversifying into all sorts of smart energy verticals — battery storage, EV chargers, energy effic...
Dominion Energy launched a rooftop solar program for residential customers throughout Virginia called BrightSuite. The goal of BrightSuite i...
Via Energy News Network: In a case that could impact thousands of planned developments across North Carolina, the state Supreme Court on Fri...
As solar gets installed at more homes and enters the mainstream, companies of all sorts are jumping into the market to provide ancillary or ...
Some problems are good to have. Such is the case with selling solar once Memorial Day rolls around — homeowners emerge from a long win...
Sunnova Energy International and Montgomery County Green Bank (MCGB) are partnering on an offer to help low-to-moderate income (LMI) househo...
Net metering has recently taken state legislatures and media headlines by storm — and for good reason. The average American homeowner ...
Energy prices are soaring, net metering is under fire, and solar + storage system owners could use all the financial incentives they can get...
