Modernize adds after-hours messaging for contractors in Connect

robot answering phone

Homeowner calls do not always neatly occur within business hours. Home improvement platform Modernize Home Services puts the number of inquiries that arrive outside of regular business hours at 20 percent, which is why it added new capabilities to its automated messaging platform, Connect, to help contractors be responsive during these evening and weekend off-hours.

“Speed to engagement with the homeowner is a critical component of the sales process,” says Jeff Barnes, senior vice president of Modernize Home Services. “With the updated version of Connect, home services professionals will be able to respond and show immediate interest in project inquiries arriving outside of business hours. We’re dedicated to helping professionals win more in today’s fast-paced world, where business flows to the most responsive contractor.”

What’s new? The upgraded version of Connect helps professionals avoid losing out on leads by immediately communicating with homeowners regardless of whether their business is open. Contractors can immediately respond to homeowners in their preferred medium to assure them they’ll be helped when business opens.

The product does this by sending automated messages that let homeowners know the contractor will be addressing their request as soon as the office re-opens. As a result, homeowners have a better experience, and the contractor can set more sales appointments.

The new Connect release also improves lead handling by making it easier and more convenient to see and control individual homeowner interactions. This helps reduce the frustrations of missing important conversations in overcrowded inboxes.

The new release provides search and filtering for conversations by name, flags homeowner engagement across email and text messaging, and highlights homeowner contact information to enable immediate response by phone, text or email.

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