Compliant marketing: Colossus partners with ActiveProspect to certify solar leads


Consumer demand for solar is increasing. And as you seek these consumers, make sure your marketing campaigns play by the rules. When marketing to consumers, solar installers will need to be aware of applicable state and federal telemarketing policies and regulations, even if they purchase solar leads from a trusted source.

Colossus is a technology company that delivers solar leads to businesses across the nation, and ActiveProspect is a SaaS platform for consent-based marketing, announced their partnership to provide compliance solutions to companies in the residential solar industry.

“At the end of the day, if you’re the one reaching out to prospects by dialing data and it’s not compliant, you may be held responsible even if your vendor was at fault,” said Heather Griffin, Colossus Co-CEO & President. “Working with a marketing partner that follows permission-based lead acquisition models reduces fine risks and increases contact and conversion rates. Providing TrustedForm certified leads is one way we help mitigate legal risks while adding a layer of quality control for our partners who can rest assured that the leads we provide are legitimate and consensual.”

ActiveProspect’s TrustedForm provides independent documentation of consent to contact leads acquired through online marketing. Colossus provides TrustedForm certification for every lead, meaning that solar installers will receive all the information necessary to document a prospect’s interaction with a web page or contact form.

“Our partnership with Colossus continues to build on our strong foundation within the growing residential U.S. solar market,” said Steve Rafferty, founder/CEO of ActiveProspect. “As we continually onboard and expand our support for solar installers nationwide, it only makes sense that we team up with best in class platforms that are engaged in consent-based marketing and provide optimized, compliant marketing solutions.”

Complying with federal regulations such as the Telephone Consumer Protection Act (TCPA), which requires documented proof of consent prior to contacting consumers, can be complicated, with non-compliance resulting in costly litigation. TrustedForm protects companies from costly TCPA compliance violations by providing the highest standard of independent proof of consent available.

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