In the back lot of Universal Studios Hollywood, Elon Musk took to the stage to debut his latest bet on the future — the solar roof. This is an idea of the future based on a technology that originally hit the scene in 2005, but the Solar City/Tesla architect believes coupling an integrated solar roof with battery storage (like the new Powerwall that also debuted) is what will eventually move solar into its next phase of widespread adoption.
As usual, the presentation is still mostly about vision and not as much on details, like cell efficiency, the warranty, costs or when it will be available to customers. But we do know the solar roof will be offered in four styles (Textured Glass Tile, Slate Glass Tile, Tuscan Glass Tile, and Smooth Glass Tile) and production is slated to being in mid-2017.
The video above will likely not be enough to win over skeptics, but anything SolarCity needs to be monitored because its failures/successes drive a lot of mainstream industry coverage and could have ramifications on industry perception.
Have you checked out our YouTube page?
We have a ton video interviews and additional content on our YouTube page. Recently we debuted Power Forward! -- a collaboration with BayWa r.e. to discuss higher level industry topics as well as best practices / trends for running a solar business today.
Our longer running side project is The Pitch -- in which we have awkward discussions with solar manufacturers and suppliers about their new technology and ideas so that you don't have to. We've discusses everything from residential rail-less deck attaching and home solar financing to large-scale energy storage value stacking and utility-driven new home solar + storage microgrids.
We also post our Project of the Year announcements there! Interviews with this year's winners will be up starting the week of Nov. 8. Head there and subscribe today to stay on top of all this extra stuff.