sales and marketing

May is Sales and Design Month, sponsored by Aurora Solar

Aurora Solar Empower

Take your solar business to new heights with Aurora Solar’s Empower 2025 summit

Residential Solar solar illinois
Solar Switch connects homeowners with solar education, group-buy discounts

Solar has the potential to save many homeowners around the country hundreds of dollars a year. But as this Buzz episode showed, customer edu...

June 6, 2023
News Aurora Solar Logo
Aurora Solar expands into Germany

Aurora Solar is expanding its solar sales and design platform into Germany. Aurora sees significant opportunity to support the growing numbe...

May 31, 2023
News Demand IQ
Demand IQ develops canvassing app for solar sales reps

Demand IQ announced the launch of Hero, a canvassing app designed to help solar sales reps sell more projects. Hero generates personalized s...

April 18, 2023
Financing strong solar financing
Solar customers can pre-qualify for Sunlight Financial loans in Demand...

Sunlight Financial is partnering with Demand IQ, a solar sales and marketing enablement software, to ease the pre-qualification process for ...

April 11, 2023
Batteries home-battery-sales
Three home battery storage sales strategies

The additional cost of battery storage for residential solar systems can be a deterrent for some homeowners. The key is to show them how sto...

March 29, 2023
News opensolar and eagleview
OpenSolar integrates EagleView solar site assessments

OpenSolar, the only entirely free solar design and sales platform, is adding EagleView’s aerial imaging and property data as an option...

March 13, 2023
News Palmetto
TPG Rise Climate invests $150M in residential solar marketplace Palmetto

Residential solar marketplace Palmetto finalized a $150 million investment from TPG Rise Climate. The announcement from Palmetto is part of ...

March 6, 2023
News Palmetto
Early results of Palmetto’s new platform show speedier solar sales,...

Palmetto is always trying new ways to connect homeowners and companies interested in clean energy solutions to the best solar, storage and e...

January 23, 2023
News opensolar EBL
OpenSolar donating 1 percent of annual revenue to power vulnerable...

Solar PV design and sales software company OpenSolar is doing something pretty cool: Donating 1 percent of its annual revenue to bring solar...

January 9, 2023
News Home-Solar-650
What IRA incentives are solar homeowners most interested in?

The Inflation Reduction Act (IRA) has all sorts of goodies for homeowners looking to be more energy efficient and/or electrified. And the ho...

November 28, 2022
Featured marketing-cookies
How solar industry marketers can prepare for the (eventual) end...

The end of the cookie era is (still) nigh. While Google has recently pushed back its plans to remove third-party cookies to 2024, all this h...

November 18, 2022
Residential Solar APsystems
How MLPE helps seal home solar sales

Whether a prospective solar customer is looking to save money on their utility bill or would like to help the planet, as a salesperson, your...

November 15, 2022
News Solaria Power X
Complete Solar, Solaria merger is official

Solaria Power X Complete Solar and Solaria have completed their merger, officially forming Complete Solaria. The combination of these two co...

November 7, 2022
News shady solar installer
Ohio non-profits debut solar installer Code of Ethics to prevent...

Photovoltaic solar installers are perhaps the most visible face of the renewable energy transition. Solar installers can also face an added ...

November 3, 2022
News 1850-Eagleview-Photo
Change is in order: Inaccurate preliminary solar designs cost more...

Pictured here is EagleView’s TrueDesign software, which provides install-ready designs for solar installers at the contracting stage. ...

November 2, 2022
News robot answering phone
Modernize adds after-hours messaging for contractors in Connect

Homeowner calls do not always neatly occur within business hours. Home improvement platform Modernize Home Services puts the number of inqui...

October 17, 2022
News Aurora Solar Logo
Aurora Solar hosting online solar education event in November

Aurora Solar is hosting Empower on Nov. 1-2, a free virtual event featuring keynotes from Ari Matusiak, CEO of Rewiring America as well as B...

October 13, 2022
News robot writing
Compliant marketing: Colossus partners with ActiveProspect to certify solar leads

Consumer demand for solar is increasing. And as you seek these consumers, make sure your marketing campaigns play by the rules. When marketi...

October 7, 2022
News O&M on-site worker
What’s next for the solar industry? Post-install services

Throughout my career in solar, I’ve spoken with thousands of solar homeowners. In fact, when I was first doing market research for my ...

September 26, 2022
News solar beats projection arrow up
Solar prices (and storage attachments) both on the rise in...

EnergySage released its semi-annual Solar Marketplace Intel Report last week, which analyzes the transaction-level data points generated by ...

August 22, 2022