Post Tagged with: "sales and marketing"

COVID-19 response: Suntuity Solar launches Affiliate Marketer program for people in need of a second income stream

COVID-19 response: Suntuity Solar launches Affiliate Marketer program for people in need of a second income stream

March 30, 2020 at 10:21 am Comments are Disabled

Suntuity Solar, the residential solar division of the Suntuity Group of company with its U.S. headquarters in New Jersey, has been proactive with new ideas to help their community and to try and spur new business in this time of crisis. On the heels of this call center and fleetRead More

COVID-19 response: Stellar Solar gets super creative with this restaurant referral program

COVID-19 response: Stellar Solar gets super creative with this restaurant referral program

March 26, 2020 at 12:51 pm 1 comment

Stellar Solar, one of San Diego’s most experienced residential and commercial installers since 1998, has launched a super cool lead-generating marketing program that’s also designed to help San Diego County restaurants generate extra revenue — a mutually beneficial concept to help both small businesses during these difficult times. The programRead More

Solar Distancing, ep. 2: What should solar installers work on during this down time?

Solar Distancing, ep. 2: What should solar installers work on during this down time?

March 24, 2020 at 8:27 am Comments are Disabled

Solar businesses, like all businesses, are having a rough go of it because of the COVID-19 pandemic. In this forced down period, it might be time to review your sales and marketing efforts. Andrew Azure, senior marketing and communications director for Outback Power, joins us to discuss some of hisRead More

Residential Rooftop Report: A focus on new home solar business for solar installers

Residential Rooftop Report: A focus on new home solar business for solar installers

March 9, 2020 at 10:34 am Comments are Disabled

  The Residential Rooftop Report for 2020 focuses on solar PV sales and installs for the new home market. There is a lot of opportunity in this segment and much more to come – as long as you are prepared for it. Once again we’ve teamed up with PV designRead More

Solar installer confidence continues to grow (along with soft costs) in latest Solar Installer Survey

Solar installer confidence continues to grow (along with soft costs) in latest Solar Installer Survey

March 3, 2020 at 11:03 am Comments are Disabled

The fifth annual Solar Installer Survey from EnergySage, in partnership with the North American Board of Certified Energy Practitioners (NABCEP), shows a solar industry still on the rise. Despite market and policy uncertainty, the percentage of nationwide installers expressing growing confidence in the industry doubled from 2016 to 2019 (among 770Read More

Best practices for selling high-efficiency solar panels

Best practices for selling high-efficiency solar panels

January 21, 2020 at 9:00 am Comments are Disabled

Many residential solar installation companies do not have a high-efficiency solar panel strategy other than offering a premium, high-efficiency panel that can be optionally installed at a higher system dollar per Watt price. This is understandable. Running a solar installation company requires sales and installs to be happening like clockwork,Read More

Four real estate trends for 2020 (and where solar fits in)

Four real estate trends for 2020 (and where solar fits in)

January 8, 2020 at 9:00 am Comments are Disabled

As is the case with any industry, there are numerous changes that occur within real estate from year to year. From increasing housing prices to decreasing mortgage rates, and everything in between, it’s important for investors, lawyers, and other professionals to be well-versed. The quality of long-term knowledge will helpRead More

Extensible Energy launches demand charge reduction training and sales tool for solar installers

Extensible Energy launches demand charge reduction training and sales tool for solar installers

October 30, 2019 at 1:06 pm Comments are Disabled

Extensible Energy has launched a new partner reseller and training program for installers that are expanding into energy storage and efficiency services. Dubbed Extensible Plus, this new platform trains commercial sales and installation professionals on the sales, marketing and technical installation of DemandEx, Extensible Energy’s demand charge reduction software. “TheRead More

Solar customers shop on YouTube more than you think — here’s four ways you can capitalize

Solar customers shop on YouTube more than you think — here’s four ways you can capitalize

October 23, 2019 at 10:41 am Comments are Disabled

If you haven’t been paying attention to YouTube, it’s time to start thinking about it. The platform has over 1.9 billion monthly users and 6 out of 10 people now say they prefer online video to live TV. Each quarter, Modernize compiles and publishes what we have learned from interviewsRead More

Wave Solar boosts its lead generation capability by acquiring My Solar Installer

Wave Solar boosts its lead generation capability by acquiring My Solar Installer

October 22, 2019 at 9:00 am Comments are Disabled

Wave Solar, a lead generation platform built exclusively for solar installers, completed the acquisition of Solargraf’s consumer education service: MySolarInstaller.com. Solargraf is a software platform for solar installers known for its integrated financing features, mobile-friendly design, and pro quoting tools. “This acquisition will allow us to generate more homeowner leadsRead More