Solar professionals typically see cost per action, or CPA, marketing as a reliable way to control costs while generating leads. Since solar companies that use CPA marketing will only pay for leads when their target goals are completed, they often perceive it as more effective than partnering with a reliableRead More

When a homeowner is considering a solar PV installation, they often keep certain points in mind when searching for the right contractor. Though some homeowners focus solely on the bottom line, most are savvy enough to know that other factors come into play if they want to have the bestRead More

If you haven’t been paying attention to YouTube, it’s time to start thinking about it. The platform has over 1.9 billion monthly users and 6 out of 10 people now say they prefer online video to live TV. Each quarter, Modernize compiles and publishes what we have learned from interviewsRead More

Modernize, a home improvement lead generation services company, announced a strategic partnership with home improvement financing leader Renovate America to give homeowners ready access to simple and effective new financing options through Modernize’s network of contractors. Modernize’s mission is to facilitate the best connections between homeowners and contractors, and thisRead More

Even as the residential solar installation market continues to grow, most solar businesses are looking for ways to lower the cost of acquiring new customers. How can your residential solar contracting business manage customer acquisition so that you have the right amount of business through each season without over-spending onRead More

Modernize, a provider of home improvement contractor lead generation services, has released its latest Homeowner Index, a quarterly research study that measures sentiment among thousands of U.S. homeowners currently considering windows, roofing, solar, or heating and air conditioning projects. This particular study covers how homeowners educate themselves about the improvement projectsRead More

Contractor lead generation service Modernize released its latest Modernize Homeowner Index, a quarterly research study that measures sentiment among over 2,500 U.S. homeowners. The study was created to help home improvement professionals better serve the market by providing key homeowner insights as they relate to home improvements. This new study focusesRead More

Modernize, a home improvement contractor lead generation company, has launched Modernize Appointments, a new national offering designed to support smaller contractors who want to grow their businesses. Modernize Appointments provide contractors with requests from homeowners for in-home appointments at specific dates and times. These requests are delivered via email toRead More