Get to know global solar inverter brand GoodWe

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GoodWe has big plans for the future, as the global solar inverter brand announced its initial public offering on the Shanghai Stock Market earlier this month, sounding the gong in the Grand Hall of the Shanghai Stock Exchange. The ceremony was attended by leading figures of the solar industry and coincided with GoodWe’s 10th anniversary.

“GoodWe has achieved consistent, continuous and sustainable growth for several years and has proven, year after year, that its financial success is a result of its step-by-step approach of strategic growth and consolidation. We have been working relentlessly for over ten years and have reached new frontiers. The IPO marks the beginning of a new chapter” said CEO Daniel Huang, reflecting on their 10-year journey, but this day for GoodWe was more about what’s next.

“GoodWe is a stable, bankable and sustainable company with a sound financial management strategy. We have achieved good results in a relatively short time and we are confident about the company’s future growth trajectory. At GoodWe we don’t wonder what the future holds, we shape the future with our actions and innovations” added Rong Shen, VP of International Sales.

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Future Business Strategy

Following its IPO, GoodWe’s Board of Executive Directors outlined the pillars of its Corporate Growth Strategy.

Storage. GoodWe is already a leader in the storage segment with 15% global market share and is currently ranked as the World’s No.1 residential hybrid inverter supplier by Wood Mackenzie. GoodWe will continue to expand its storage portfolio to include the latest innovations and continue leading the storage revolution.

In 2020, GoodWe launched its SMART HOME solution, designed to give users maximum choice and flexibility. Further improvements in inverter technology and battery compatibility are expected in 2021 and 2022. GoodWe will continue to lead research efforts in SEMS energy applications to enable owners to benefit from timely automated energy choices based on real-time operating conditions and maximize use of clean energy. GoodWe will likewise lead research efforts aimed at implementing energy trading technologies enabling shared energy communities and zero-carbon future.

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Global-Local Strategies – leading it to the U.S. GoodWe has been operating continuously in over 80 countries and currently has offices and branches in 16 countries and also operates registered subsidiaries in the largest markets in the solar PV industry, including Germany, Australia, Korea and UK, with plans to expand this list to include the US and Japan, among many other countries.

GoodWe maintains a strong local presence in every market with a robust network of sales, after-sales, technical and managerial staff employed locally. This enables the company to pay great attention to detail, not only on global market trends but also on local developments, policies and requirements. Following its IPO, the company has already implemented plans to expand its global reach with office premises in every major market while also increasing its localized presence to guarantee efficiency and quality of service worldwide.

GoodWe has invested 160 million RMB in a new production line in its Guangde plant to match the growing demand from international markets and cater to the needs of each individual market in which the company operates.

Innovation and development. GoodWe’s innovation is the result of continuous and persistent efforts from its 200+ R&D team. Over the course of the next few years GoodWe will increase funds directed at R&D operations and will expand its team and continue to provide the market with groundbreaking technologies aimed at improving energy efficiency and component resilience, as well as contributing to research in industrial automation and artificial intelligence. Over 200 million RMB will be invested in a brand new Smart Energy R&D building that will focus on developing cutting-edge technology.

Strength in Utility. The IPO marks GoodWe’s transition from stable, bankable company to a global multinational backed by international investors and heralds a new era of unlimited opportunities for the company and stakeholders alike. This makes GoodWe a trusted partner for utility-scale projects, where financial readiness is a key component.

On top of that, the new HT Series, with current capacity of 100-136 kW will see new versions released up to 250 kW from 2021. The HT inverter seamlessly incorporates different sets of technical strengths intended to achieve higher savings in the installation, enhance productivity and diversify monitoring options, taking safety to the maximum possible level in accordance with the most demanding national standards.

GoodWe is committed to contributing to the development of PV technology and its recent IPO is a key event that is going to accelerate that process.

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