Aurora Solar launches third-party ownership program with GoodLeap, LightReach
Solar systems financed via solar leases — Third-Party Ownership (TPO) — are trending way up in the current market. This week, Aurora Solar, the leading platform for solar sales and design, launched its Third-Party Ownership (TPO) program with the addition of GoodLeap and LightReach to its platform, two TPO market leaders.
According to Aurora Solar’s 2024 Solar Industry Snapshot, 75% of homeowners who do not have solar (but are interested) said overall system and installation costs are a big concern. Of these respondents, 54% said interest rates are too high. At the same time, just 15% of homeowners said they were paying for their PV system through a leasing program.
Education around third-party ownership could open doors for homeowners and installers to overcome high rates and move out of the “interest stage.”
“While the solar coaster has certainly been more ‘valley’ than ‘peak’ in recent years, we are resilient, and we are innovative. The additions of GoodLeap and LightReach to our partner ecosystem empowers solar pros and homeowners to access solar in today’s world of high interest rates and utility rates,” said Carina Brockl, Chief Revenue Officer, Aurora Solar.
These companies will provide solar installers and their homeowner customers with affordable, accessible leasing and Power Purchase Agreement (PPA) options for going solar. Aurora Solar’s partner ecosystem empowers solar installers to optimize their sales and financing approach in every market they serve.
“We’re thrilled to help the solar community unlock accuracy, flexibility, and cost-savings to spur growth in residential solar through TPO — especially when paired with our whole home electrification solutions — to build trust with installers and make solar more accessible,” Brockl said.
Aurora Solar TPO program
GoodLeap – a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.
LightReach – the TPO energy plan from Palmetto, an award-winning clean tech company and solar industry leader. LightReach uses modern technology to integrate with sales platforms like Aurora to make it faster and more efficient for homeowners to access lease and PPA financing for storage and solar projects, and start saving money on their utility bills.
“With Aurora Solar’s new TPO ecosystem and growing list of partners, we can provide flexible financing options while streamlining the experience for both homeowners and our sales teams,” said Rob Angell, VP of Sales Operations at Freedom Forever. “By simplifying and increasing continuity throughout the solar installation process, all parties benefit from Aurora Solar’s industry-leading platform.”
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