sales and marketing

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Featured bad-solar-reviews
Video: What leads to bad solar customer reviews?

On a recent episode of The Pitch, a Solar Builder YouTube interview series, Editor-in-Chief Chris Crowell discusses marketing and selling ho...

October 27, 2023
News Enphase: IQ™ Battery 5P
Enphase IQ Battery 5P now available on Powur’s sales platform

Powur PBC continues to add premier solar and energy storage products to its platform. This week, Powur announced the Enphase Energy IQ Batte...

October 25, 2023
News Enerflo
Enerflo integrates Automated Escrow function for solar cash deals

As interest rates have risen over the past year, the industry has and continues to see a shift from loans to an increase in cash deals for r...

October 24, 2023
News SolarReady Eagleview
EagleView can quickly quantify solar potential for any home via...

Soft costs are the bane of the home solar industry, and customer acquisition costs are a big reason why. Gathering a plentiful amount of mot...

October 24, 2023
News shady solar installer
Top home solar customer concern? Reputation.

The solar industry is forward-thinking in its design and technology innovation, but the solar sales process isn’t stacking up. While s...

October 23, 2023
Featured Lets-get-digital-p-42
Let’s get digital: Success in solar is tied to your...

This article from Scott Nguyen, co-founder and CEO of Bodhi, was originally published in the Q3 issue of Solar Builder. Subscribe here for f...

October 23, 2023
News hawaii
Powur expands solar sales network to Hawaii

Powur PBC is expanding its solar sales enablement and project fulfillment services into Hawaii. With the expansion into Hawaii, Powur is now...

October 17, 2023
News Palmetto
Palmetto bundles sales and operations tools for solar installers

Federal interest rates are at the highest level in 22 years, which has increased solar financing costs and softened consumer demand for sola...

September 18, 2023
Featured Selling-solar-in-high-interest-p-52
Selling solar in a high interest environment

This piece comes courtesy of Adam Gilbert, head of sales for Greentech Finance Solutions (GFS), the financial services arm of Greentech Rene...

September 6, 2023
News NABCEP-new-logo
Stardust Solar’s PV sales course is now NABCEP certified

Congrats to Stardust Solar, a renewable energy installation franchisor based in British Columbia, for getting its new Photovoltaic Technical...

September 5, 2023
Featured Business-Builders-p-40
Solar Business Builders | In-house sales vs. sales orgs and...

Running a solar business in 2023 is both easier and tougher than ever. On the one hand: demand is high, the ITC is extended long term, and s...

August 22, 2023
News home solar financing
Lease option for solar installers now available in Enerflo sales...

Residential solar financing trends have shifted back to leases over loans — a market dynamic that typically benefits large national so...

August 16, 2023
+ Storage California homes
Why haven’t California homeowners installed a battery system yet?

Most California residents are unprepared in the event of a wildfire disaster and the related power outages, according to a survey conducted ...

July 31, 2023
+ Storage franklinwh-FHP
Franklin Home Power added to Powur platform

As the 43rd fastest-growing private company in America (Inc. 5000) and the fastest-growing national residential solar company, Powur PBC is ...

July 19, 2023
+ Storage Power-Forward-screen-grab
Post-NEM planning: How solar + storage can be a better...

Battery storage systems are more than just home energy backup – they can also back up your solar installation business. David Dunlap, ...

July 19, 2023
Residential Solar solar-sales-funnel
Keys to seamless solar sales, fewer cancellations

Fifteen years ago, when I sold solar at the kitchen table, I had to convince people that solar power actually worked. That time is over. Peo...

June 26, 2023
News helioscope
Webinar: How to qualify a project site in 20 mins...

July 13 | 2 p.m. ET Register here Time is too valuable to spend on project sites that simply aren’t a good for solar. Join Aurora Sola...

June 19, 2023
Mounting Guide quickbolt stone coated roof mount
Installing solar on stone-coated steel rooftops | The Pitch

Stone-coated steel roof example. Expanding product lines is a hot topic among solar installers these days, and it’s usually in referen...

June 19, 2023
News beers cheersing
Great solar marketing idea from All Energy Solar: Beer

To welcome the sunny summer season, Minnesota solar installer All Energy Solar is bringing back a great solar marketing / education event se...

June 7, 2023
News YouTube_TitleCard_forQ2-play_button
Installer perception problems and more resi solar market insight from...

On the latest edition of Solar Builder Buzz, Editor-in-Chief Chris Crowell is joined by Sarah Kim, VP of marketing at Aurora Solar, to discu...

June 7, 2023