New coalition hopes to empower companies to go solar (to deploy 60 GW by 2015)

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Four non-governmental organizations have come together to form the Renewable Energy Buyers Alliance (REBA), a new coalition to empower multinational companies to transform electricity systems with renewable energy. REBA aims to help facilitate and deploy 60 GWs of new corporate renewable energy in the United States by 2025.

REBA is led by BSR (Business for Social Responsibility), Rocky Mountain Institute, World Resources Institute and World Wildlife Fund. Over 60 companies are members of one or more of REBA’s initiatives.

REBA facilitates solutions among customers, renewable energy suppliers, utilities and policy makers to overcome market barriers and drive collaboration among all parties. Each of the four organizations that make up the coalition address the needs of U.S. businesses looking to secure renewable energy by:

• Aggregating corporate purchasing demand, articulating business needs to the market, and working with utilities to develop solutions that better serve corporate buyers through World Resources Institute and World Wildlife Fund’s Renewable Energy Buyers’ Principles;

• Developing the ecosystem of solutions providers, scaling renewable energy developments, and helping companies execute their renewable energy strategies through Rocky Mountain Institute’s Business Renewables Center; and

• Increasing companies use of renewable energy to power data centers by collaborating with power providers, utilities, and policymakers through BSR’s Future of Internet Power.

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“We’re proud to be part of the REBA network and the movement to accelerate the transition to renewable energy,” said Brian Janous, director of energy strategy at Microsoft. “We are committed not only to increasing our purchase of green power, but also to working with new partners to bring even more renewable energy onto the grid where we do business.”

“At Dominion Virginia Power, we appreciate the efforts of REBA and deem their partnership invaluable in helping us respond to the renewable needs of our customers,” said Becky Merritt, vice president of customer service, Dominion Virginia Power. “Their transparent discussion forums have enabled win-win renewable solutions, which is exactly what we are all striving for.”

“REBA provides the platform for companies to use their collective influence to signal market demand for renewables, and the coalition also gives businesses the resources to set and achieve ambitious renewable energy goals – whether it be infrastructure at their own headquarters or space leased in an energy intensive data center,” said Eric Olson, senior vice president, BSR.


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