Meet Star Solar, the first woman-owned solar module producer, at RE+

Star Solar photo

The first woman-owned solar module producer in the world, Star Solar, is set to officially launch September 20, 2022 at RE+ in Anaheim. The company is led by solar industry veterans Bobby Starks, Founder and CEO, and Lexie Lucas, President, who note that they are ready to solve pain points for downstream partners.

“We know the pain supply chain pressures have inflicted and the customer service disappointments they have experienced with other suppliers,” Starks says. “Our business model allows for nimble response to supply chain pressures coupled with exquisite customer service.”

Lucas launched her career at Mission Solar Energy in 2014, followed by stints at manufacturer Elecrtrolab in Boerne and then Aptos, where she worked as vice president of corporate marketing and internal sales. Starks is an entrepreneur who founded iSolar Brokers, a distribution company that represented solar parts manufacturers, before joining Aptos as VP of sales. Rounding out the all-woman Star Solar executive team is Chief Marketing Officer, Laura Waldrum, who brings extensive brand marketing experience to the team, including solar industry experience.

Starks and Lucas first teamed up in 2022 to launch Sunlink, a digital platform that connects solar salespeople and installers, streamlining project management and ensuring supply chain certainty. It is headquartered in San Antonio and serves Texas and several other states.

Now they are ready to tackle issues in solar panel supply. Star has been careful to select manufacturing partners from regions outside the geo-political zones that are impacting the U.S. solar supply chain. Currently, Star’s modules are manufactured in Australia. However, the company hopes to open a domestic manufacturing facility in the coming years.

Star Solar will be debuting two solar module products at RE+ this year, the STAR 440W module and STAR 400W module.

Both products are tailored to residential and commercial customers, featuring a sleek, all-black design and an 25-year product and 25-year performance warranty. Both products are listed on the California Energy Commission’s Solar Equipment List for products that meet established national safety and performance standards.

Additionally, Star Solar is an approved vendor for all major solar financiers in the United States.

While downstream customers are first in mind for the team at Star, they never take their eye off the value they can provide the end user.

“Our vision is to create a world where solar energy is attainable for anyone who wants to live a clean energy lifestyle,” says Lucas. “We are creating value for our customers so they can pass value on to the end user. We want to make selling solar easy for our clients and adopting solar a no-brainer for homeowners and businesses.”

Have you checked out our YouTube page?

We have a ton video interviews and additional content on our YouTube page. Recently we debuted Power Forward! -- a collaboration with BayWa r.e. to discuss higher level industry topics as well as best practices / trends for running a solar business today.

Our longer running side project is The Pitch -- in which we have awkward discussions with solar manufacturers and suppliers about their new technology and ideas so that you don't have to. We discuss everything from residential rail-less deck attaching and home solar financing to large-scale energy storage value stacking and utility-driven new home solar + storage microgrids.

Tags: ,