Energy industry partners launch Strong Tail Solar Alliance
A group of solar and energy industry companies have partnered to launch the Strong Tail Solar Alliance, in a bid to lower costs and improve financing access for American solar installers.
Founded by Bodhi Solar, Climate First Bank, Scanifly, JA Solar, Damaris Solutions, and Krannich Solar among others, the partnership aims to bring together companies from every part of the solar workflow. The launch comes as a response to the second Trump administration’s repeal of the Residential Clean Energy Credit, colloquially known as Section 25D, late last year.
Scott Nguyen, founder of Bodhi and head of growth for Climate First Corp. subsidiary OneEthos, who operates the alliance, says the 25D repeal heavily impaired the economics of solar energy in the U.S. The Strong Tail Solar Alliance aims to combat against some of those financial shifts.
“The market should reward companies for doing great work and standing behind it, not simply for being the biggest. Scale can get you better pricing or cheaper capital, advantages that say nothing about how well you install or stand behind your work,” Nguyen says.
“With 25D gone, we want local installers to be able to compete on what actually matters: quality, service, and whether someone will still answer the phone years from now. That’s why we created the Alliance.”
The Strong Tail Compact
The end of Section 25D brought about a problem for solar installers selling ownership over leases and third-party ownership models: competing in price was now much, much harder. Officials from the newly formed alliance say that their new agreement is “built for the installers who want to keep solar ownership a competitive option for homeowners.”
As part of joining the group, every Strong Tail Solar Alliance member must agree to the Strong Tail Compact. The organization-wide commitment focuses on serving homeowners and installers past the solar’s sale date, being transparent with pricing, honoring warranties and commitments, and giving local installers the same quality of service as bigger firms.
“Most solar installers in the U.S. are small and medium shops that have built trusted relationships with their communities. Their customers are homeowners who want the benefit of owning their system,” says Jason Steinberg, CEO of Scanifly. “Scanifly has always built technology for quality-obsessed installers, and those are the same companies the Alliance is designed to support. Lowering their cost of doing business strengthens their ability to compete, and it strengthens the future of solar ownership.”
The alliance plans to provide ongoing educational webinars, revolving around the issues that modern American solar installers face. These talks will aim to shine a light on the solar industry of 2026, as the alliance aims to create transparency, service, and long-term accountability between installers and customers.
Installers can explore the Strong Tail Solar Alliance’s offers on the group’s website through Bodhi Solar.
