Aurora Solar revamps its solar sales functionality with new Sell suite

Aurora Sell Suite

Sales teams have adopted digital proposal tools for frontline reps, but results have been mixed. Inaccurate designs then require significant rework downstream and often kickstart a vicious cycle of change orders, cancellations, and disappointed customers.

Aurora Solar is the top solar sales/design software in the market, and it sees these issues, even with its own product.

“For years, Aurora has been trusted as the industry leader in solar design and engineering, but we had a reputation of not being user-friendly enough for sales teams,” said Samuel Adeyemo, Co-founder of Aurora Solar.

“We were literally changing over a third of our contracts when they would come in because of inaccurate production numbers, shading, or both,” said Kenny Klinger, Senior Director of Sales at POWERHOME Solar.

The company is debuting a new ‘Sell suite’ that Adeyemo believes will improve a solar sales team’s ability to accurately quote, sell, and close deals, without leading that aforementioned vicious cycle.

“At the click of a button, a salesperson can create an accurate design and make a slick proposal,” he noted. “What I love the most about it is that it is still accurate: Aurora’s sales solutions use the same technology that has been trusted for millions of solar projects. The end result is that sales teams will sell more solar, and they can trust that what they are selling is precisely what they will install.”

Klinger speaks to the improvement firsthand, eliminating earlier issues “to nearly zero.”

“This makes our customers happier because we don’t have to go back and rework contract language with them, and so on, which leads to a couple important things: It has helped our retention rates, which then always leads to more referrals,” he says.

Aurora Solar’s latest solar product innovations will be highlighted at the inaugural demo day event, Sunrise 2022, which takes place online on March 2, 2022. Register for that here.

The new Aurora Sell suite includes:

Sales Mode: A guided workflow helps reps deliver an engaging buying experience and a dynamic web proposal to customers that includes all project details, as well as an interactive 3D design and integrated financing solutions.

Sales Mode AI: A combo of machine-learning algorithms, LIDAR and imagery data can deliver 3D solar designs in 30 seconds with a click of a button — using only an address and one month’s energy bill, the company says.

Contract Manager: Sales reps can streamline the closing process with this e-signature solution that automatically populates contracts with project details and tracks document statuses in real-time.

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