Sunvoy eShop helps solar installers upsell existing customers

Sunvoy eshop
Sunvoy eShop example from the Homeowner View

In a flat market for new solar installations, Sunvoy launched eShop for solar installers to configure their own branded online shops and unlock new revenue by upselling their existing customers with virtually zero customer acquisition costs.

“For too long, solar companies have focused solely on the initial sale, missing out on the incredible value they could provide—and profit from—through ongoing relationships with their customers,” said Herve Billiet, CEO of Sunvoy. “The eShop not only boosts revenue but also enhances customer satisfaction by offering tailored energy solutions over time.”

Post-PTO sales with Sunvoy

Historically, solar installers have marketed additional services sporadically or not at all. The eShop changes that with a platform for installers to showcase a wide range of products and services, all under their own brand. These include …

  • energy storage systems,
  • simple EV chargers, and
  • smart main service panels that enhance energy management
  • maintenance plans,
  • aesthetic upgrades like squirrel guards,
  • and lead referrals to trusted partners (roofers, heat pump installers).

Example Upsell Opportunities

Sunvoy eShop

Sunvoy’s research highlights the untapped potential of upselling after PTO. For example, adding energy storage systems can yield revenue equal to 66% of the original solar sale. Additional offerings like EV chargers, smart panels, and maintenance plans further amplify the potential for installers to generate ongoing income.

  1. Storage Solutions: Two Powerwalls can add approximately $20,000 to a project, representing a significant revenue boost.
  2. EV Chargers: Current installations average $2,000, with bidirectional options anticipated as the technology matures.
  3. Smart Panels and Load Control: High-margin items priced between $5,000 and $10,000 offer customers advanced energy management capabilities.
  4. Aesthetic and Functional Upgrades: Items like squirrel guards, snow guards, and aesthetic skirts can generate additional revenue at $1,000 or more per item.
  5. Service Plans: Recurring revenue opportunities start at $129.99 annually or as a one-time fee, providing ongoing value to customers and steady income for installers.
    By leveraging these opportunities, solar installers can effectively increase their revenue by 20%, without much effort or more increase up to 50% with a more business strategy approach, while delivering superior value to their customers.
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