JinkoSolar Holding Co. officially updated its new value-based strategy to redefine the incorporation of principles, social responsibility and profitability. In its strategy outline, JinkoSolar has integrated corporate social responsibility (CSR) into the products, services, and business model that the company offers. This strategy bridges the usual distinction between CSR initiatives and its core business activities.
Instead of positioning CSR as peripheral, JinkoSolar will build CSR or “doing good” into its profit-making objectives, or “doing well”. Its new corporate slogan is “Be Your Climate Action Partner”, reflecting a combination of technical innovation, green transformation, and social development that it will bring to its enterprise partners and customers as they navigate challenges at the organizational and value-chain action levels.
Overall, the strategy focuses on carbon neutrality of industries, zero-emission buildings and transportation, and conventional energy optimization, coupling these with solar energy, 24/7 solar-plus-storage clean power solutions, rural electrification, and other forms of resource conservation through solar powered water and irrigation for agricultural land, solar pumping, solar desalination and desert greening.
New requirements for companies and organizations to incorporate climate goals into their business operations have quickly driven up complexities and uncertainties. JinkoSolar’s value-based strategy highlights the importance of aligning organization and action to navigate challenges as companies and organizations strive to make carbon neutrality, the central goal in their strategic focus.