Colossus launches solar leads marketplace

solar customer acquisition

Quality solar leads can be tough to obtain, which is one reason customer acquisition costs for solar installers are consistently high. Colossus is the latest company to offer a solution, launching a solar leads Marketplace to match residential solar providers with real-time, qualified solar inquiries.

“The solar market is growing at a tremendous pace and installers are faced with many challenges including rising customer acquisition costs and fierce competition,” said Heather Griffin, Colossus Co-CEO. “As a company focused on helping businesses grow, we provide qualified solar leads along with expert consultation to help improve campaign performance so our partners can close more solar deals.”

Colossus Marketplace generates traffic and high-quality leads through its owned and operated proprietary websites and landing pages. The company also works with partners to provide access to the quality solar leads via affiliate network partners that are vetted for their ability to drive real time solar inquiries that follow permission-based lead acquisition models.

ADT Solar is one top solar company that has utilized Colossus Marketplace to effectively fill their sales pipeline.

“In under a year, we’ve utilized the help of Colossus to add significant numbers of appointments and sales for our field reps,” said Colleen Butterfield, VP of Customer Acquisition at ADT Solar. “I have confidence in the Colossus Marketplace and the real-time digital leads we’ve acquired enable us to reach new, qualified homeowners so our sales team has more opportunities to sell and close with the right prospects.”

Have you checked out our YouTube page?

We have a ton video interviews and additional content on our YouTube page. Recently we debuted Power Forward! -- a collaboration with BayWa r.e. to discuss higher level industry topics as well as best practices / trends for running a solar business today.

Our longer running side project is The Pitch -- in which we have awkward discussions with solar manufacturers and suppliers about their new technology and ideas so that you don't have to. We discuss everything from residential rail-less deck attaching and home solar financing to large-scale energy storage value stacking and utility-driven new home solar + storage microgrids.


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