Aurora Solar looks to improve customer leads, project proposals with artificial intelligence

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Aurora Solar has added artificial intelligence (AI) solutions that bolster every aspect of the solar sales, marketing and design process for installers. Taken together, Aurora’s AI solutions streamline the solar project lifecycle and lowers soft costs.

“While the demand for solar grows, solutions haven’t kept pace; most solar software products offer a choice between speed or accuracy. At the same time, solar buyers want a dynamic, fast, and personalized experience,” said Chris Hopper, CEO and co-founder, Aurora Solar. “Our suite of AI solutions delivers on all fronts: it powers the marketing and sales teams, streamlines the design process, and provides a delightful homeowner experience.”

Aurora Solar’s Lead Capture AI focuses on the top-of-funnel leads with personalized, AI-generated 3D solar estimates for homeowners. With just an address and utility bill estimate, homeowners are instantly presented with potential solar savings and a 3D visual of their own home outfitted with solar. By eliminating the back and forth of site visits, paperwork, and inaccurate estimates, solar professionals convert more organic web leads.

Using the website to capture qualification data allows marketing to quickly deliver better leads to the sales team.

“In less than a month with Aurora’s Lead Capture AI, we quadrupled our web lead volume and saw 25 percent higher appointment set rates from our organic leads compared to what we generated through other marketing channels,” said Richard Murdocco, vice president of marketing, NY State Solar. “Lead Capture AI’s engaging visuals with readily quantified benefits help potential clients understand not only their savings, but what solar would realistically look like on their home.”

Aurora AI develops reliable 3D models for both sales and design teams in 30 seconds and eliminates manual modeling. With the click of a button, designers and salespeople can begin projects with an AI-generated site model. Using Sales Mode helps salespeople create a solar quote without sacrificing accuracy. In Design Mode, Aurora AI provides advanced framework for site models that focus on finer details and deliver an accurate plan from the start.

“With AI, we can realize our vision to create a future of solar for all,” Hopper says. “We’ve avoided nearly 60 million metric tons of carbon dioxide emissions since Aurora’s inception, and we look forward to further supporting the creation of a cleaner, more sustainable world as our AI-powered solutions accelerate solar adoption.”

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We have a ton video interviews and additional content on our YouTube page. Recently we debuted Power Forward! -- a collaboration with BayWa r.e. to discuss higher level industry topics as well as best practices / trends for running a solar business today.

Our longer running side project is The Pitch -- in which we have awkward discussions with solar manufacturers and suppliers about their new technology and ideas so that you don't have to. We discuss everything from residential rail-less deck attaching and home solar financing to large-scale energy storage value stacking and utility-driven new home solar + storage microgrids.

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