How aerial imagery helped Auric Solar close more sales (and how you can too)

auric-solar-case-hdr

Auric Solar, a residential and commercial solar power provider, turned to Nearmap, a premium global location content provider specializing in high-resolution aerial maps, to accelerate the company’s initial assessments. The result was a more complete and accurate view of properties that led to overall better solar sales proposals.

Auric and Nearmap went in-depth on using aerial imagery to sell solar in this webinar. Listen to the recording here.

How it works

Auric accesses Nearmap imagery through the Aurora Solar platform, a solar sales and design software program. By utilizing Aurora software integrated with Nearmap imagery, Auric analysts have access to crystal clear and current imagery.

“Aurora’s responsive engineering interface coupled with Nearmap’s high-resolution captures allow us to use a combination of 3-D lidar models and 2-D high-resolution maps for complete accuracy in the planning and measuring stage of a project. This equips both the sales and analytics teams with accurate information to save time, money and serve the customer,” said Tyler Soukup, Director of Analytics at Auric Solar.

Analysts can make accurate measurements, run production numbers, identify roof obstructions and craft proposals all within the program. The sales team, analysts and installers are all on the same page—significantly reducing change orders.

Auric also has access to Nearmap historical imagery from years past, including leaf-on and leaf-off imagery—the presence or lack of the foliage depending on the season. This greatly enhances shading analysis, making it easier to place the panels for maximum sun exposure.

The company not only saves a significant amount of time with less onsite visits to qualify homes, but it also opens up more customers to solar.

“We’ve been able to qualify more customers than ever because of Nearmap’s clear, current captures. You really can’t accurately qualify a property without up-to-date imagery,” notes Soukup.

With annotated, high-resolution imagery incorporated into proposals, customers are impressed and have a clear understanding of the project.

“We quote projects from $20,000 to a few million dollars, and our proposals, plans and marketing materials should match that level of value,” said Soukup. “Nearmap helps us achieve that. It creates a ‘wow’ factor.”

Before using Nearmap aerial imagery, Auric resorted to using low-resolution satellite imagery to qualify properties. With outdated, blurry imagery, it was difficult to make accurate measurements and qualify a home before sending a technician for an on-site assessment.

Auric Solar is one of the fastest growing companies in the nation, with recognition on three consecutive Inc. 5000 lists and offices in Colorado, Idaho, Oregon and Utah.

How you can use HD Aerial Imagery to bid smarter, design faster and win more solar business

Wed, Dec 5, 2018 2:00 PM EST

This webinar will highlight the use of how aerial imagery integrates with leading PV design platforms, and how having the most recent property location content aids in both the strategy and tactical side of your business. Project managers, designers, and contractors rely on high-res 2D orthomosaics, oblique aerial imagery, and 3D location content to unlock insights, streamline worksite operations, and communicate with confidence.

Sign up for free here.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.