Virtual, no-touch sales and marketing plan for solar installation companies

Residential solar sales have been hurt by coronavirus concerns — but customer interest and demand for home energy independence is higher than ever. Russ Minick, chief marketing officer of Generac, explains how solar companies can combine digital and streaming marketing with a virtual, touchless sales approach to sell solar + storage.

“We run a million-dollar direct to consumer lead generation program,” Minick notes in the video above. “So, every morning we can come in and see what the homeowner response is to the marketing we ran the day before, and I can tell you the interest in backup power is higher now, not lower.”

Obviously solar contractors aren’t running million-dollar marketing campaigns, but Minick relays some super handy, streamlined digital marketing ideas (like, targeting a keyword like ‘freezers’ now instead of solar power) and then shares a process for following up with any leads and generating sales proposals in a virtual environment. The advice is especially helpful now, but also shows a way to reduce soft costs going forward.

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