Survey: Homeowners in extreme weather-prone states looking for battery alternatives
An overwhelming 91% of combined homeowners polled in California, Texas and Florida worry about the impacts of extreme weather, rising energy costs and power grid instability, and majorities are interested in power backup solutions and reducing grid reliance, according to a new Horowitz Research survey.
A majority also expressed dissatisfaction with current home solar energy solutions from entrenched players on the market. While Tesla Powerwall remains the most recognized name in the space, nearly 24% of those familiar with the brand say they would not consider it. According to the poll, they cited shifting public sentiment and a desire for a less polarizing and more trustworthy solution.
The survey, commissioned by EcoFlow, found 60% of respondents wish to become less dependent on grid power and 70% said having a power backup solution is important. It also found 70% currently own or are interested in owning a solar battery solution in the future.
Solar and home backup batteries can offset utility costs and provide a source of household backup power during blackouts caused by natural disasters or other grid issues. Energy concerns have become top of mind in the U.S. due to an increasing number of natural disasters, rising electricity costs and more frequent power outages. These issues can be particularly acute for residents of California, Texas and Florida, who are often disproportionately impacted.
Additional survey findings include:
- California leads the way, with 79% of homeowners expressing strong interest in battery storage.
- 60% of homeowners think their electric bill is too high, while 74% anticipate electricity costs will increase in the near future, and 75% are always looking for ways to lower it.
- 46% of homeowners anticipate increased power outages in the coming years.
“The data from this study clearly shows that American consumers are not taking the challenges of climate change, grid instability and rising energy prices lightly. They are ready for a more competitive market for solar battery systems with more choice from trustworthy players in the space,” said Adriana Waterston, Insights and Strategy Lead EVP at Horowitz Research.
Methodology: The online survey was conducted in April among 1,000 homeowners aged 18 and older in California, Florida and Texas. Approximately 330 respondents were surveyed in each state. The sample was designed to reflect a broad mix of demographic and household characteristics representative of each region.
Horowitz Research provides consumer market research specializing in consumers and their relationships to media, content, and technology with a particular expertise in cultural insights among America’s Black, Latinx, Asian, international, LGBTQIA+, Gen Z, and Gen Alpha audiences.
