Solar Sales Masters: How to Overcome Objections with Real-time Personalization

According to studies, 67% of consumers want companies to personalize the buying experience for them. But, adjusting your pitch in real-time can be difficult while also navigating the complexities of a solar sale.

In this webinar, top solar sales experts from Aurora Solar will share their processes for handling objections while still creating a positive, personalized experience for the homeowner. Plus, through real-world examples and scenarios, Aurora will show you how you can maintain control of the sales process by adapting your pitch on the fly.

In this webinar you’ll learn:

  • The 5 most common solar buyers and how to meet each one’s expectations
  • How to maintain control during the sale while still creating a positive buyer experience
  • How to adapt in real-time to those buyers’ needs to close the deal

View on-demand webinar

Have you checked out our YouTube page?

We have a ton video interviews and additional content on our YouTube page. Recently we debuted Power Forward! -- a collaboration with BayWa r.e. to discuss higher level industry topics as well as best practices / trends for running a solar business today.

Our longer running side project is The Pitch -- in which we have awkward discussions with solar manufacturers and suppliers about their new technology and ideas so that you don't have to. We discuss everything from residential rail-less deck attaching and home solar financing to large-scale energy storage value stacking and utility-driven new home solar + storage microgrids.


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